Python Programming for the Absolute Beginner
Author: Michael Dawson
If you are new to programming with Python and are looking for a solid introduction, this is the book for you. Developed by computer science instructors, books in the for the absolute beginner series teach the principles of programming through simple game creation. You will acquire the skills that you need for more practical Python programming applications and you will learn how these skills can be put to use in real- world scenarios. Best of all, by the time you finish this book you will be able to apply the basic principles you've learned to the next programming language you tackle.
· Fun approach to a difficult topic
· Readers will create games with Python as they learn the fundamentals of this programming language
· The CD will include games that readers can cut and paste into their own Web site
· The author provides challenges at the end of chapters to push readers to program on their own
Book about: Negócio Internacional
Open Brand: When Push Comes to Pull in a Web-Made World
Author: Kelly Mooney
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry.
From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a brand's messages and offerings. Published under Peachpit's New Riders imprint in partnership with AIGA Design Press, The Open Brand illuminates both the risks and immense rewards of doing so, and describes the essential consumer experiences that are requisite for cultural relevance—On-demand, Personal, Engaging, and Networked experiences, representing the chief values of the web-made world.
Table of Contents:Introduction
PART I: THE FUTURE OF BRANDS IS OPEN
PART II: THE RISE OF THE ICITIZEN
PART III: INSIDE THE OPEN BRAND
PART IV: GETTING TO OPEN