Saturday, December 20, 2008

Beginning iPhone Development or Tribes

Beginning iPhone Development: Exploring the iPhone SDK

Author: Dave Mark

Are you a programmer looking for a new challenge? Does the thought of building your very own iPhone app make your heart race and your pulse quicken? If so, then Beginning iPhone Development is just the book for you.

Assuming only a minimal working knowledge of Objective-C, and written in a friendly, easy-to-follow style, Beginning iPhone Development offers a complete soup-to-nuts course in iPhone and iPod Touch programming.

The book starts with the basics, walking you through the process of downloading and installing Apple's free iPhone SDK, then stepping you though the creation of your first simple iPhone application. You'll move on from there, mastering all the iPhone interface elements that you've come to know and love, such as buttons, switches, pickers, toolbars, sliders, etc.

You'll master a variety of design patterns, from the simplest single view to complex hierarchical drill-downs. You'll master the art of table-building and learn how to save your data using the iPhone file system. You'll also learn how to save and retrieve your data using SQLite, iPhone's built-in database management system.

You'll learn how to draw using Quartz 2D and OpenGL ES. You'll add MultiTouch Gestural Support (pinches and swipes) to your applications, and work with the Camera, Photo Library, and Accelerometer. You'll master application preferences, learn how to localize your apps into other languages, and so much more.

Apple's iPhone SDK, this book, and your imagination are all you'll need to start building your very own best-selling iPhone applications.

About the Apress Beginning Series

The Beginning series from Apress is the right choice to get theinformation you need to land that crucial entry-level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from "novice to professional." You'll start your journey by seeing what you need to know-but without needless theory and filler. You'll build your skill set by learning how to put together real-world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you there-it is your trusted guide through unfamiliar territory!

What People Are Saying

Mark Dalrymple
"If you're planning on coding for the iPhone, start here. Dave and Jeff know their stuff and also know how to explain it. I was amazed how much stuff they cover, from Hello World through analyzing user gestures. Not only do they cover the fun stuff like playing with the camera, they cover real-world development issues like localization. I learned a huge amount from them"--(Mark Dalrymple, Co-founder, CocoaHeads, and Principal Author, Advanced Mac OS X Programming)

Steve Demeter
"People ask me again and again about how to get started in iPhone development, but I never hada very good answer for them until now. Dave and Jeff's book starts at the beginning in clear English, making sure you understand the fundamentals with many large illustrations. From there, they progress into key concepts such as the MVC pattern and ImageBuilder fundamentals. Additionally, I find myself flipping back to it as a reference guide-the plethora of code samples make it a must-have."--(Steve Demeter, Creator of "Trism" and owner of Demiforce LLC)

Aaron Basil
"Beginning iPhone Development delivers a clear picture of the entire development process from registering as an iPhone developer through creation of complete applications. There is a wealth of examples illustrating each feature of the iPhone. The authors did an excellent job of demonstrating "best practice" coding methodology throughout the book. You would be hard pressed to find a better guide to creating software for the iPhone."--(Aaron Basil,

Chris Pelsor
"Starting with an overview of the technology, how to approach the device, the authors lead us straight into the heart of iPhone development. As you progress, you'll learn more about various layout engines and view managers, as well as the more meaty topics like accelerometer and GPS APIs. This book is a must-have for anyone interested in getting started quickly and efficiently with iPhone development!"--(Chris Pelsor, Manager, Tarantell:Hybrid)

Table of Contents:
1 Introduction
2 Hello World
3 Basic Interaction
4 More User Interface Fun
5 Autorotation and Autosizing
6 Multiple View Applications
7 Tab Bars and Pickers
8 Introduction to Table Views
9 Navigation Controllers and Table Views
10 Application Settings and User Defaults
11 Basic File Persistence
12 Drawing
13 Taps, Touches, and Gestures
14 Core Location
15 Accelerometer
16 Camera and Photo Library
17 Application Localization
18 Where to Next?

Tribes: We Need You to Lead Us

Author: Seth Godin

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born-groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals- people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again-leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker"-someone who fights to protect the status quo at all costs, never asking if obedience is doingyou (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think.

Publishers Weekly

Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, "tribes" are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. "Change isn't made by asking permission," Godin says. "Change is made by asking forgiveness, later." That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job. (Oct.)

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